VIVRE 

Ville inclusive, verte, résiliente et équitable

Project VIVRE was a branding concept that was designed for GRAME, a non for profit organisation promoting environmentally friendly and sustainable communities based out of Montréal, Canada.

VIVRE is an acronym (when translated) stands for City, Inclusive, Green, Resilient, and Fair. The goal of Project VIVRE was to create solutions with greening initiatives in East-Lachine. To make sure the initiatives will benefit the populations we’re trying to help, we want to work with them. That way, we can understand their wants, needs, and problems, to adequately address them through our initiatives. It is very important to us to work on the built framework (already existing infrastructure, buildings and such) in order to avoid the use of new materials.